WhatsApp Business vs WhatsApp which one to choose and why? Many of us are wondering which one can be the best option for us. Don’t worry your Tech Mentor is here to solve the dilemma.
WhatsApp is an efficient messaging app that allows users to send text messages, voice messages, images, videos, and documents, as well as make voice and video calls with the help of internet. Because of its broad utility the company has integrated WhatsApp with business features. Lets find basic differences between WhatsApp Business and WhatsApp based on following factors.
- Purpose: Begin with the basic understanding, why they designed and for what reason.
WhatsApp: The development begin with an aim to provide simple, reliable and secure messaging
platform among people to improve communication experience. They wanted to replace a traditional sms
messaging between friends and families. They wanted to connect people both locally and internationally
with the access of the internet.
WhatsApp Business: Although the development started with just text messages the need for growth
and further development was necessary. With the advent of time and growing business demand the
WhatsApp team launched business profile in 2017. With an ability for business to create profiles with
helpful information such as business description, email and website. This helped business to connect,
engage and communicate with the customers.
- Business Profile:
WhatsApp: Personal WhatsApp users don’t get busin3ss profile feature. Although, several business
domains are running individually without any business profile features. Especially local business can’t
afford premium charges for WhatsApp business features.
WhatsApp Business: After paying a certain fee one can easily apply for business profile and get the
business profile features. The feature includes business description, email address, website and
business hours. These features help customers learn more about the offerings, timings and contact
details. Extra features like QR codes, shopping button, verified business accounts, business catalog and
messaging tools are also available making the business appear more professional and trustworthy to
customers.
- Messaging Features:
WhatsApp: Although the initial start marked just with text messaging in the early decade of 2009.
With appreciation for continuous study, growth and evolution, WhatsApp has been one of the pioneer in
the messaging field. Some added messaging options include voice and video calls, document sharing
and location sharing options. These options make the WhatsApp messaging option standrised.
WhatsApp Business: This module also offer similar options like WhatsApp but in more specified and
advanced way. With corresponding business needs and features the messaging option is designed as
per the requirements. Some features like quick replies and automated messages are added to make
communication more efficient and effective.
- Customer Communication:
WhatsApp: As we can’t limit local business doing their business with WhatsApp without business
features, they are still doing it. The communication medium is personal and is not much suitable for
official business use. The manual type and send method is carried out with personal queries made by
customers.
WhatsApp Business: This is quite professional methodology for business communication. As the
features like quick replies, away and available texts with auto generated messages makes the
communication more efficient and effective. With messaging tools and business catalogs in action the
communication is clear, transparent and mostly instantaneous. The service, pricing and other details are
clearly available to the understanding of customers.
- Analytics:
WhatsApp: The WhatsApp doesn’t provide analytics outside the business profile. If one is willing to
get one, he/she needs to purchase the paid feature or he do it manually.
WhatsApp Business: Offers analytics like response time, customer engagement metrics, feedback,
chat volume, label usage, catalog views and clicks. By analyzing these business can make informed
decisions, change or implement strategies overall impacting on the positive aspect of business. These
analytics can potentially drive business growth. There is actually no need to do WhatsApp Business vs WhatsApp in terms of analytics.
- Integration:
WhatsApp: Normally every business needs to be integrated with some sort of communication
medium, some fails to some excels at. WhatsApp can’t be integrated with business tools as the service is
limited however WhatsApp business can be integrated seamlessly with WhatsApp Business and by the
use of APIs.
WhatsApp Business: WhatsApp Business offer premium integration services with various business
tools and CRMs for various aspects. From customer support to sales and marketing WhatsApp business
has been leading business entities to overcome some problems. By the integration mechanism with
WhatsApp customers can easily browse products, place orders and make payments online. Customers
are also facilitated with WhatsApp Business for order tracking and Notifications. With WhatsApp
Business the internal communication can also be carried out with members within the organization for
team collaboration, project updates and task management.
- Account Verification:
WhatsApp: Normal accounts are not verified for authenticity and they don’t need to do so. They don’t
need it unless they are celebrity or socially active individuals who need to be validated by other people.
WhatsApp Business: Business with their authentic name and verified badges help customers with
authenticity and trust. It helps to prevent potential frauds and scams adding extra credibility to the
business. No-one would go for business that are not authentic and valid. The verified badge is a powerful
tool and technique for authenticity and credibility to attract customers.
- Cost:
WhatsApp: As long as you are using WhatsApp for normal communication and doesn’t need
business features it’s free. You don’t need to pay for anything except electricity and internet fees.
WhatsApp Business: WhatsApp Business is Free for small and medium-sized businesses, but
larger business who use advanced features with WhatsApp Business API may incur some charges. With
features effective for business growth the integration and the services they get require some payment.
In conclusion WhatsApp and WhatsApp Business are two different features of WhatsApp messaging built
on the differential needs. WhatsApp is a versatile messaging application meanwhile WhatsApp Business
is a special design of WhatsApp just for business point of view. Overall, they both play important role in
modern communication one thing is clear, WhatsApp stands as a messaging medium meanwhile
WhatsApp Business continue to lead social business communication medium.
With clarified differences between WhatsApp business vs personal WhatsApp those utilities and functionalities must have been clarified. The general question of is WhatsApp business better than WhatsApp must have been solved by now.